Our Story
Sometimes one idea is enough to start a story, but many gestures are needed to tell it.
The story of vivi così was born from a journey in search of natural and tasty nutrition.
A journey that marks constant evolution towards new technological and market frontiers, where we have experimented and offered our clients ever better products and increasingly advanced solutions. Yesterday, today and tomorrow.
THE STAGES OF OUR JOURNEY
Our Brands
Our values
For over 40 years we have transformed nature into high-quality plant-based beverages, with responsibility, transparency and innovation at the service of our clients.
Quality and safety
We carefully select every ingredient to guarantee products of the highest quality and exceptional taste.
Sustainability
Daily commitment to reduce environmental impact.
Wellbeing
Balanced products that respect nutritional needs.
Transparency
Clear ingredients, "clean" labels.
These principles guide our every decision, from the selection of raw materials to the final packaging, because we want to offer healthy products.
Our vision
1
Values

Core values
We want to offer 100% plant-based alternatives that are healthy, accessible and sustainable, contributing to the well-being of people and the planet.
Our key values are: quality, transparency, sustainability, innovation, inclusivity and supply chain ethics.
2
Positioning

Market positioning
We want to consolidate sustainable leadership in our sector, based on principles of circular economy and concrete commitment to reducing environmental impact along the entire value chain. Our goal is to offer beverages that represent an ideal balance between nourishment and taste, guaranteeing the consumer a healthy product without sacrificing pleasure.
We focus on total transparency of production processes, putting food safety at the center. Every phase, from raw material selection to finished product, is monitored and traced to guarantee quality, integrity and reliability.
3
Innovation

Continuous innovation
We are committed to the constant research of new formulations and solutions that enhance our beverages.
We work on targeted fortifications (such as vitamins D, B12 and proteins) and the integration of additional functionalities (including fibers, postbiotics and sugar reduction strategies).
At the same time, we perfect texture, stability and sensory performance to offer ever better products.
4
Sustainability

Sustainability guides our every choice. We operate through an ethical supply chain, we are committed to reducing waste and we adopt an integrated approach to product processing: from grain to extraction to packaging, with the goal of enhancing every step.
5
Technology

Technology and offerings
We invest in advanced technologies to ensure excellence in our production standards. We implement real-time quality monitoring systems, traceability solutions and increasingly efficient extraction methods, as well as stabilization processes that preserve taste and nutritional characteristics.
We complete our offer with recognized certifications and versatile packaging formats, such as 1L and 500 ml.
Our corporate responsibility
A company born from a family need.
Vivi Così was born from a simple, authentic story.
From that came a project that today brings together people, technologies, and skills, while keeping the same spirit as the origins: offering transparent, safe, and high-quality products.
This approach guides every choice: from selecting raw materials, to relationships with suppliers, to the working conditions of our team.
We believe in a responsible business model that creates value for people, for the territory, and for those who rely on us to develop excellent products.
Our Team
A group of specialists working in synergy, combining skills, experience, and innovation.